Design & Fun
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MTV – Cover of the Month

MTV – Cover of the Month

Play your favorite song, post it, get claps = get on MTV.

My Role  ☀ Designing a site for musicians to share their passion and get closer to their big break.

Credits  ✏ Made at B-Reel with a chorus of producers, creatives, and developers.

We wanted to create a site that felt not only inline with MTV’s brand direction, but also felt at home in an aspiring musician’s bedroom walls and references zine/re-mix culture.

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Users can upload their videos of their covers of the song’s selected single, with winners airing on MTV.

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The design was built to be flexible for each month’s artist feature.

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We also added in a fun interaction (pre-Medium clapping!) for online fans to positively engage with the talent by virtually clapping.

Creative direction by Irena Milev and Emily Fife. Doodles and animations by Riley Yankowich, Po-Chen Chia and Eddy Nieto.