Jaclyn McKay
Design & Fun
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Oscar Health – Site Design

Oscar Health – Site Design

Creating a brand experience that reflects Oscar Health’s dedication to simplifying health insurance.

My Role  ☀ Art directing and designing for the comprehensive Oscar Health website (2017).

Credits  ✏    Made at Output with a mighty team of producers, designers, developers and illustrators.

 
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Oscar Health is an insurance provider that pledges to make health insurance easy to understand and simple to use. The goal of the site was to build an experience that mirrors this goal - by making everything clean, modern and accessible.

 
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The site contained many different pages, as there are Oscar plans for both individual, families and businesses in a multitude of markets. Our design system worked to make each page feel cohesive.

 
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Each page’s details were carefully considered to scale responsively.

 

Here’s some of my favorite design details of the site.

 
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There’s also Oscar Rx, an editorial resource that features original content for Oscar members.

 
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I also worked on compiling a brand book for the Oscar internal team as well, for easy access to visual specs.


Creative direction by Patrick Ehrlund and Nicole Muniz. Illustrations by Laura Alejo, Chloe Yee May and Jae Kim.